P&G’s 3D White, by Crest and Oral B, will be elevating its image for Fall 2013, with a new ad campaign. The brands have signed a celebrity spokesperson, for the first time – multi-platinum and two-time Grammy recording artist, Shakira.

“We are excited to announce Shakira as the exclusive global spokesperson for our 3D White property, around the world,” said Stephen Squire, Global Marketing Director, P&G Oral Care.

Squire contunued, “As an award-winning recording artist, star of NBC’s The Voice, philanthropist, beauty icon and mother, Shakira embodies the true spirit of the multi-dimensional woman, and always does it all with a brilliant smile on her face. We are thrilled to have a beautiful, strong woman of Shakira’s caliber to represent the brand.”